Top 5 Beauty Retail Apps on iOS in Bulgaria: Q2 2025

In the second quarter of 2025, the top beauty retail applications on the iOS platform in Bulgaria showcased notable trends in downloads and active user engagement. This analysis, based on data from Sensor Tower, offers insights into the performance of these leading apps.

Mein dm experienced a fluctuating pattern in weekly downloads, peaking at approximately 2.6K in early May. The app's active user base remained robust, with numbers ranging from 67.8K to 81.3K, indicating consistent engagement.

Notino: profumi e cosmetici saw its downloads vary, reaching a high of 1.9K in mid-June. Active users, however, showed a downward trend, decreasing from 36.5K to 16.8K over the quarter.

DOUGLAS.BG maintained steady download numbers, with a notable increase to 1.5K at the end of April. Active users showed growth, peaking at 34.2K in mid-June, reflecting increased app engagement.

MAKEUP - Beauty without limits had a more stable performance in downloads, with numbers hovering around 100-180 weekly. Active users remained consistent, fluctuating slightly around 1.3K, demonstrating steady user interest.

Finally, Oriflame experienced modest download activity, with weekly numbers between 80 and 130. Active users showed a gradual increase, reaching nearly 2.9K by the end of the quarter.

For further insights and detailed analytics, visit Sensor Tower's platform to explore more about the app performance trends in the beauty retail sector.